Advertising.com mobile optimization (technical report)
Brown, Patrick, School of Engineering and Applied Science, University of Virginia
Scherer, William, EN-Engr Sys & Environment, University of Virginia
Baritaud, Catherine, EN-Engineering and Society, University of Virginia
Eisler, Matthew N., University of Strathclyde
The main goal of the technical project is to increase Advertising.com's market presence in the mobile advertising sector. This was accomplished by looking at smartphone, desktop, and tablet campaigns and finding factors that differentiated the mobile devices from desktop. Data provided by Advertising.com was analyzed to reveal factors that helped mobile advertisements perform better. Our main results showed that for mobile campaigns, tablets and smartphones performed best in the evening and on weekends.
The goal of the STS research project is to determine if online data privacy in the United States meets the goals and expectations of users. To answer the question, current regulations and policies in the U.S. were examined and compared to the policies of the European Union to highlight key differences. In addition, the project looked into a possible implementation of educational programs in order to help users recognize the issues at hand and help better protect their online privacy.
BS (Bachelor of Science)
online advertising, mobile devices, smartphone, computers, data privacy
Variant title: Online data privacy : a comparison of the opt out and opt in policies (STS research report).
Local notes: "Bachelor of science in systems & information engineering."
Technical Advisor: William T. Scherer.
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