Online Archive of University of Virginia Scholarship
Event Clock for Shared Spaces / Disclosures and Deception: Advertisers vs Regulation in Modern America122 views
Author
McCollough, William, School of Engineering and Applied Science, University of Virginia
Advisors
Powell, Harry, EN-Elec & Comp Engr Dept, University of Virginia
Norton, Peter, EN-Engineering and Society, University of Virginia
Abstract
Event Clock for Shared Spaces: In order to display currently occurring events at a location, a networked clock with a display was created. The design accommodates simple and timely information updates for display in a public building. A series of Raspberry Pi Pico microcontrollers keep and display the time, present events and host a webserver for event creation.
Disclosures and Deception: Advertisers vs Regulation in Modern America: How does the American advertising industry work to increase the effectiveness of their advertisements despite increased regulation from the federal government? This problem grows increasingly relevant as the number of ads viewed by Americans increases each year. Industry groups, including lobbyists, internet advertising companies, and large technology firms, have successfully used developing technologies to increase ad effectiveness while avoiding regulation. To combat this, groups concerned with advertising harm and consumer privacy have begun to push for stronger regulations on advertisements and the ways personal data can be used online.
McCollough, William. Event Clock for Shared Spaces / Disclosures and Deception: Advertisers vs Regulation in Modern America. University of Virginia, School of Engineering and Applied Science, BS (Bachelor of Science), 2023-05-08, https://doi.org/10.18130/14wp-et50.
