Online Archive of University of Virginia Scholarship
HoosHelping - A Task assitance website for Charlottesville community; How Digital Sportsbooks Protect Their Business from Regulation101 views
Author
Kakkar, Aditya, School of Engineering and Applied Science, University of Virginia0009-0008-3536-4994
Advisors
Norton, Peter, EN-Engineering and Society, University of Virginia
Sherriff, Mark, EN-Comp Science Dept, University of Virginia
Abstract
Digital platforms create new economic opportunities but must navigate regulatory challenges to sustain their business models. The technical project develops a local gig economy app, while the sociotechnical research examines how sportsbooks shape gambling rules. Fragmented services for odd jobs in Charlottesville leave students and residents without reliable options for tasks or side income. Hoos Helping addresses this through a web application with user authentication, task posting and browsing, acceptance workflows, and admin moderation. Built via agile sprints, the prototype integrates Google login and maps, demonstrating feasibility through usability tests and feedback. Digital sportsbooks protect their models from U.S. regulation post-2018 by normalizing betting as fan engagement, shaping legal definitions, and leveraging economic arguments. Documentary evidence shows firms like DraftKings deploy sequenced strategies with leagues and lawmakers to secure permissive policies, balancing revenue with public health concerns.
School of Engineering and Applied Science
Bachelor of Science in Computer Science
Technical Advisor: Mark Sherriff
STS Advisor: Peter Norton
Technical Team Members: Ansh Pathpandu, Braden Long, Yousif Abood
Language
English
Rights
All rights reserved by the author (no additional license for public reuse)
Kakkar, Aditya. HoosHelping - A Task assitance website for Charlottesville community; How Digital Sportsbooks Protect Their Business from Regulation. University of Virginia, School of Engineering and Applied Science, BS (Bachelor of Science), 2025-12-12, https://doi.org/10.18130/wr8c-ag30.
