Online Archive of University of Virginia Scholarship
A Systems Approach to Designing Better Music Streaming; Streamlined and Stripped Down: How Spotify’s Systems of Technology and Power Constrain Creative Labor11 views
Author
Sharma, Hirsh, School of Engineering and Applied Science, University of Virginia
Advisors
Riggs, Robert, EN-SIE, University of Virginia
Norton, Peter, EN-Engineering and Society, University of Virginia
Abstract
How may digital platforms be redesigned to better serve the interests of the artists whose
creative work gives them value?
An artist- and user-owned streaming platform is proposed that would decentralize control
and redistribute revenue from corporations to creators. Using Web3 infrastructure, the model
enables direct artist payment through blockchain-based transactions that scale based on user
consumption, minimizing fees and ensuring transparency. The design also emphasizes
community governance and localized music discovery to encourage the regrowth of music
culture. By reducing reliance on profit-driven intermediaries, the system aims to create a
sustainable environment where independent artists can thrive.
Spotify exemplifies how a platform’s designed-in incentives can perpetuate exploitation.
The social construction of technology framework suggests that Spotify’s ownership model, pro-
rata payment system, and algorithmic design prioritize shareholder value over fairness. Spotify’s
supposed mission to “unlock the potential of human creativity” is undermined by its own
architecture, which locks artists into dependency.
Together, these projects show that achieving fairness in a digital music economy requires
not only reforming compensation models but rethinking the infrastructures that define creative
labor itself.
Degree
BS (Bachelor of Science)
Keywords
Decentralized Music Streaming; Artist Remuneration ; Spotify; Music Industry
Notes
School of Engineering and Applied Science
Bachelor of Science in Systems and Information Engineering
Technical Advisor: Robert Riggs
STS Advisor: Peter Norton
Technical Team Members: Hirsh Sharma
Language
English
Rights
All rights reserved by the author (no additional license for public reuse)
Sharma, Hirsh. A Systems Approach to Designing Better Music Streaming; Streamlined and Stripped Down: How Spotify’s Systems of Technology and Power Constrain Creative Labor. University of Virginia, School of Engineering and Applied Science, BS (Bachelor of Science), 2025-12-13, https://doi.org/10.18130/dh3y-am69.